Bestsellers from Black Friday
Black Friday. Weird how that’s become a thing in the UK, isn’t it? It’s like how some people say ‘take out’ instead of ‘takeaway’ now. It’s like how secondary schools all have a Year 11 prom these days. It’s like red plastic cups. Essentially, it’s one of those American things we all heard about on the telly and now we do it because… well, because we heard about it on the telly. It became a thing in the USA because it was usually the day after Thanksgiving, meaning that Christmas was the next big Christian holiday, and therefore Christmas shopping season had unofficially begun, and retailers wanted to draw customers in with discount prices.
It’s a thing now, and it doesn’t look like it’s going anywhere, and if you don’t stay competitive in this game, you die. Here we are, then, bringing to you the crème de la crème of the Percival Black Friday sale. Ten of our favourite sale picks, hand-selected by yours truly.
This is a true wintry hero piece. The Casentino can be worn as an outer layer or under a larger coat or jacket for added warmth and comfort. The texture is sublime to the touch, it’s durable, it’s versatile, and that Forest Green is just… the sort of green that would make a pine tree blush.
You’ve possibly never rocked a roll neck. You’ve definitely always wanted to rock a roll neck. Remember when Ross from F.R.I.E.N.D.S went through a roll neck phase, and you were like, “Fuck, he is possibly a bit of a problematic man but he is also easily the most entertaining of the Friends and he is absolutely rocking that roll neck.” You should rock a roll neck. Roll necks are class, and this is the best roll neck. Literally 100% merino wool — come at us.
If we’ve said it once, we’ve said it a thousand times — autumn and winter are all about layering. Can you imagine a more useful layer than a knitted vest? You can’t. And this one is limited edition, 100% cotton, and inspired by Campari and negronis. Most importantly, it looks fucking superb. Gaspari Knitted Vest — on the list. Tick.
Another wonderful layering piece. It’s 100% merino wool, it’s got a really nice quarter zip, it comes in a beautiful shade of mustard, and it’s inspired by a modern-day Japanese-American chess child prodigy. A grandmaster and not even old enough to put the lottery on. What a world.
A genuine wardrobe staple. The cut is perfect, so we’ve never changed it. The trick is to know when you’re onto something good, and our Pea Coats are the best. You know how you see couples on Instagram who’ve been together for ten minutes and gone all in on a new build house and done a photoshoot on their iphones and captioned it, “Our Forever Home xoxo” and then you sort of growl at your phone and put it down and your blood pressure rises a bit and you think maybe you’ll finally have that aneurysm. Well, this is a forever coat.
It’s getting cold. You’re going to want to do a lot of weekend lounging around the house, watching long films. Really hooking into the hibernation lifestyle. Putting weight on “it’s what bears do” and that obviously applies to you and there’s absolutely no chance you’re putting the heating on in this economic climate. That means you’re going to need some quality trackpants. Look no further. Elasticated waist, comfortable as is physically possible, and they’re stylish enough to leave the house in if you absolutely must go out.
Champion are the leisurewear godfathers. This hoodie is made from Champion fleece-back cotton. This hoodie is embroidered in London. This hoodie is great for layering, it is as comfortable as… right, how do you describe the comfort of a Champion x Percival Hoodie? It’s like getting a hug from a bear, but the bear is applying just the right amount of pressure — it’s 100% not gonna eat you, and you are aware of that, and you’re just enjoying the hug. It is the clothing equivalent of a cat lying in the sun. It’s like wearing post-exercise euphoria.