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Subverting the classics.

Known for combining a quintessentially British sense of understated style and rare materials found and produced worldwide. Percival takes classic cuts and reimagines them through fabrics, details and use. 

Based in East London's Hackney, Percival is an international team of 4. Through Creative Director Christopher Gove’s experience in graphic design and art direction in The U.K and Hong Kong, with our interests, tastes, and backgrounds in creative industries, Percival takes inspiration from different cultures and times, combined with the everyday.

We produce garments in small runs with local and international factories we have close relationships with. Because of this, we release new pieces frequently in limited quantities at seasonally appropriate times.

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