Celebrating 10 years of Negroni week
The CAMPARI x Percival collection celebrates 10 years of Negroni week, a tradition started in 2013 that has raised over $3,000,000 for charity.
The waters in which the true origins of the Negroni lie are murky. However, the consensus seems to be that the French General Pascal Olivier de Negroni was kicking about in Florence in 1919, walked into the Caffé Giacosa on Via Tornabuoni, and ordered an Americano (not the coffee – a cocktail comprising Vermouth, Campari, and a splash of soda) but asked for his soda to be replaced with gin. And it was good. The bartended, Fosco Scarselli, finished it off with an orange garnish instead of the usual lemon, to distinguish it from an Americano, and a classic was born.
The Negroni Week Collection embraces a plethora of seasonal and neutral tones across tees, shirts, vests, work shirts and more, with much of the range boasting the instantly recognisable CAMPARI logo. Percival will donate £1 from every purchase of the collection to Slow Food, Negroni Week’s charitable partner, ensuring you can feel good whilst you look good.
Just like the Negroni itself, this collection is timeless – classic yet contemporary – no mixer necessary.
“Percival will donate £1 from every purchase of the collection to Slow Food, Negroni Week’s charitable partner, ensuring you can feel good whilst you look good”
Cheers To That
To be clear, we’re talking a rocks glass, ice, equal parts Campari, Vermouth Rosso, and gin, garnish of orange peel or slice, stirred, not shaken. That’s it. You don’t mess about with something so simple and so sacred and, as it turns out, that’s a pretty good metaphor for the CAMPARI x Percival collection.