GBP (£)
Choose a currency
  • Sign In / Register
  • Wishlist [0]
  • GBP (£)
    Choose a currency

Bag [0]


About Us

Based in East London's Hackney, Percival combines a quintessentially British sense of understated style and rare, internationally-sourced fabrics and materials...

Basically, we produce classic wardrobe staples, but will bring something different to your clothes hangers, hence the term ‘Subverting the Classics’.

We are a team of 20 or so who design, produce and shoot everything from our London studio.

We make small collections often, to keep the offering fresh and varied. We mostly sell direct to the customer to ensure our products are as cost-effective as possible. 


Yessss of course we’re inspired by minimalist architecture, monochrome marble, matte black coffee pots, Japanese wood block prints and David Lynch.

BUT we also love super noodles, James Acaster, anime, gardening and rating top 3 biscuits once a week (it changes more often than you’d think).

We‘ll make damn sure quality and service are top notch, but don’t take menswear too seriously! It's there to be enjoyed and sometimes, laughed at.

See our Instagram for more evidence of LOLZ etc, and stay positive guys.

We‘ll make damn sure quality and service are top notch...


We make clothes all over the planet, it’s evolved that way through nearly 10 years of trial and error. From just down the road in London for short run outerwear, shirts and embroidery. Italy for the finest fabrics. Portugal for wool knits, Japan for original artwork and printed fabrics. China for specialist outerwear and knitwear.

When it comes to ethics, where we can, we're being as environmentally conscious as possible. 

We’ve switched to biodegradable and compostable garment bags, reducing pesky plastic and sourcing new suppliers to make even better products. We are working with suppliers that have reduced their water consumption (some by up to ⅔ per garment, more on this later) and making products that are timeless, products of better quality, thus reducing the need to buy more! How’s that!

We are constantly looking for ways to use organic and recycled materials, any ideas or manufacturing leads welcome!! Email

The Embroidery T-shirt

Whilst we are debating over the gauge of our lambswool knits or are thumbing through vast catalogues of different wale corduroy, ideas often boil up. Or even in our sleep, trust me. 

The embroidery T has the purest design process of them all. Someone comes into the office and shouts.. “What about an underwater style princess riding a lobster!?” So, we go ahead and just make it…Fun!


Want a slice of the action? Percival Wholesale has launched!

For any enquiries please contact

Unfortunately this size is no longer in stock.