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Who We Are

Percival started trading in 2010 through key stockists around the country and through the website. In December 2012, after a series of pop-up shops, we moved from our East London studio to our first permanent store in central London. Our designs are intended for everyday use by young and older gents alike. We intend for the wearer to develop a connection with their Percival jacket and for it to last through seasons. We hope our customers are happy with their investment and are always eager to hear feedback and stories!



At Percival we redefine menswear classics through unique texture and patterns. Each season we strive to combine a quintessentially British sense of understated style and rare with internationally sourced fabrics and materials. Our identity centres around three main premises; lasting and considered design, local production and quality workmanship. We hope that Percival will become synonymous with timeless styling and clever detailing over a trend-led consciousness. Our motivation is to experiment with how far you can push the everyman wardrobe to consider subtle innovations. 




hello@percivalclo.com for any enquiries. Return info can be found here.