Privacy Policy

Last updated: 29/07/2026

At Percival Menswear, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, purchase our products, create an account, contact us, interact with us online, or choose to receive communications from us.

We want you to feel confident that your information is handled responsibly. We only collect information that we need to provide our services, improve your experience, communicate with you and operate our business.

This Privacy Policy applies to customers and visitors worldwide. Where applicable, we comply with the requirements of the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, the EU General Data Protection Regulation ("EU GDPR") and other applicable privacy laws.

Please read this policy carefully. If you have any questions about how we use your information, please contact us at hello@percivalclo.com.

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Who we are

Percival Menswear is operated by Greyson Whitley Ltd ("Percival", "we", "us" or "our").

Greyson Whitley Ltd is responsible for deciding how and why your personal information is used and is the data controller for the purposes of applicable data protection laws.

Our company details are:

Greyson Whitley Ltd
Company registration number: 10477392
Registered office:
The Bagel Factory
7 Rothbury Rd
Hackney Wick
London, E9 5ET

If you have any questions about this Privacy Policy or our privacy practices, please contact:

Email: hello@percivalclo.com

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The information we collect

We collect and use different types of personal information depending on how you interact with us.

Information you provide directly to us

You may provide personal information when you:

• create an account;

• place an order;

• contact our customer service team;

• subscribe to our marketing communications;

• leave a review;

• participate in promotions or competitions;

• communicate with us through our website or other channels.

This may include:

• your name;

• email address;

• telephone number;

• billing address;

• delivery address;

• account information;

• order details;

• payment-related information;

• product preferences;

• reviews, feedback and other information you choose to provide.

Information about your purchases

When you purchase from us, we collect information relating to your transaction, including:

• products purchased;

• order history;

• delivery information;

• returns and refunds;

• customer service enquiries.

We use this information to fulfil your orders, provide support, manage returns and improve our products and services.

Information collected automatically

When you visit our website, we may collect certain technical information automatically, including:

• IP address;

• browser type and version;

• device information;

• operating system;

• pages visited;

• products viewed;

• interactions with our website.

This information helps us understand how customers use our website, maintain security, improve functionality and provide a better shopping experience.

Some of this information may be collected using cookies and similar technologies. More information is available in our Cookie Policy.

Information from third-party services

We use trusted technology providers to help us operate our website, provide customer services, process payments, manage marketing communications and understand customer preferences.

These providers may process personal information on our behalf or, where applicable, act as separate controllers for their own services.

Our current service providers include:

• Shopify — our ecommerce platform, which supports website hosting, shopping functionality, order processing and account management;

• Klarna — where you choose Klarna payment options, to support payment services and assess eligibility for available payment methods;

• Ometria — to help us manage customer communications, understand customer preferences and provide more relevant marketing;

• Attentive — to support SMS marketing communications where you have chosen to receive them;

• Yotpo — to support customer reviews and related customer engagement features.

Further information about how we use these services is included in the sections below.

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How we use your information

We use your personal information for the following purposes:

To provide our products and services

We use your information to:

• process and fulfil orders;

• arrange delivery;

• process payments;

• manage returns and exchanges;

• provide customer support;

• communicate with you about your orders.

To improve our website and customer experience

We use information about how customers interact with our website and products to:

• improve our website functionality;

• understand customer preferences;

• develop and improve our products;

• identify technical issues;

• prevent fraud and misuse.

To communicate with you

We may use your information to:

• respond to enquiries;

• provide important service updates;

• send order-related communications;

• send marketing communications where you have chosen to receive them or where permitted by law.

To personalise your experience

We may use information such as your purchase history, preferences and interactions with our website and communications to make your experience more relevant, including recommending products or tailoring communications.

Where required by law, we will only carry out personalised marketing activities where we have obtained appropriate consent.

To protect our business

We may use information to:

• detect and prevent fraudulent transactions;

• protect our website and systems;

• comply with legal obligations;

• enforce our terms and conditions.

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Our approach to your personal information

We take the protection of your personal information seriously.

We do not sell your personal information.

We do not sell, rent or trade your personal information to third parties for their own marketing purposes. We only share information where necessary to provide our services, operate our business, fulfil your orders, communicate with you, improve our services or comply with legal obligations.

Where we use service providers to process information on our behalf, we take appropriate steps to ensure that your information is handled securely and in accordance with applicable data protection laws.

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Our legal basis for using your information

Data protection laws require us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following legal bases:

Contract

We process information where it is necessary to provide products or services you have requested, including fulfilling orders and managing your account.

Legitimate interests

We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights.

This may include:

• improving our products and services;

• managing customer relationships;

• preventing fraud;

• maintaining website security;

• analysing business performance.

Consent

Where required by law, we rely on your consent before carrying out certain activities, such as certain marketing communications, tracking technologies and personalised marketing.

You can withdraw your consent at any time.

Legal obligations

We may process information where necessary to comply with legal obligations, such as accounting, tax and regulatory requirements.

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Marketing communications

We would love to keep you updated about Percival products, collections, events, offers and other news that we think may be of interest to you.

You may choose to receive marketing communications from us by email, SMS or other channels where available.

We use trusted technology providers, including but not limited to Ometria and Attentive, to help us manage our customer communications and ensure that messages are relevant and useful.

Email marketing

If you subscribe to receive emails from us, we may use information such as your preferences, previous purchases and interactions with our communications to help us send more relevant content.

This may include:

• new product announcements;

• collection launches;

• promotions and offers;

• editorial content;

• recommendations based on your interests or previous interactions.

Where required by applicable law, we will only send marketing communications where we have your consent or another lawful basis allows us to do so.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at hello@percivalclo.com.

SMS marketing

Where you choose to receive SMS communications from us, we may send messages relating to products, offers, launches and other updates.

SMS marketing is managed through our service provider Attentive.

You can stop receiving SMS marketing messages at any time by following the instructions included in the relevant message or by contacting us.

Please note that opting out of marketing communications will not affect essential service messages relating to your orders, purchases or account.

 

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Email tracking and engagement analytics

We use technologies such as tracking pixels and tagged links in some marketing emails to understand how customers interact with our communications.

These technologies may allow us to understand whether an email has been delivered, opened or interacted with, including whether links within an email have been clicked.

We use this information to:

• understand how our customers engage with our communications;

• measure the effectiveness of our campaigns;

• improve the content and timing of future communications;

• provide more relevant customer experiences.

The information collected may include:

• whether an email was opened;

• when an email was opened;

• whether links were clicked;

• technical information such as device type or email client;

• information about interactions with our communications.

Where required by applicable law, we will only use email tracking technologies where you have provided appropriate consent.

If you do not provide consent for tracking technologies, you may still receive marketing communications where permitted, but we will not use those tracking features for your communications.

You can withdraw consent or update your preferences at any time by using the unsubscribe button at the bottom of our emails or contacting us at hello@percivalclo.com.

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Cookies and similar technologies

We use cookies and similar technologies to help our website function properly, understand how visitors use our website and improve your shopping experience.

Cookies are small text files placed on your device when you visit a website. They allow websites to remember information about your visit and help provide a more seamless experience.

We may use cookies for purposes including:

Essential cookies

These cookies are necessary for our website to function and allow you to:

• browse our website;

• add products to your basket;

• complete purchases;

• access account features.

These cookies do not usually require consent because they are necessary to provide the service you have requested.

Analytics cookies

Analytics cookies help us understand how visitors use our website, including:

• which pages are visited;

• how customers navigate the website;

• how our website performance can be improved.

Where required by law, we will only use non-essential analytics cookies with your consent.

Marketing and advertising cookies

We may use cookies and similar technologies to help us understand customer interests, measure advertising performance and provide more relevant advertising.

Where required by law, these technologies will only be used with your consent.

You can manage your cookie preferences through our cookie banner or browser settings.

For more information about the specific cookies we use, please refer to our Cookie Policy.

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Personalisation and customer insights

We may use information about your interactions with Percival, including your purchases, browsing activity and engagement with our communications, to better understand customer preferences and improve your experience.

This may include:

• recommending products that may be relevant to you;

• tailoring marketing communications;

• understanding customer trends;

• improving our collections and services.

We do not use personalisation to make decisions that produce legal or similarly significant effects on you.

Where required by applicable law, we will obtain your consent before carrying out certain forms of tracking or profiling for marketing purposes.

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Your marketing choices

You are always in control of the marketing communications you receive from us.

You can:

• unsubscribe from emails by clicking the unsubscribe link in any marketing email;

• opt out of SMS marketing by replying STOP to any message;

• update your preferences by contacting us at hello@percivalclo.com.

Please note that changes to your preferences may take a short period to take effect.

Even if you opt out of marketing communications, we may still contact you about transactions, purchases, returns, deliveries or other services you have requested.

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Who we share your information with

We do not sell your personal information.

We only share your personal information where it is necessary to provide our services, operate our business, improve our customer experience, comply with legal obligations or protect our rights.

We work with trusted third-party service providers who process personal information on our behalf. These providers are only permitted to process your information for the purposes we have agreed with them and are required to protect your information appropriately.

Our service providers may include:

Shopify

Our website is powered by Shopify, which provides our ecommerce platform and supports functions including:

• website hosting;

• product browsing and shopping functionality;

• customer accounts;

• order processing;

• checkout and payment functionality;

• customer service tools.

Shopify processes personal information as necessary to provide these services and in accordance with its own privacy obligations.

Payment providers

When you make a purchase, your payment information is processed by trusted payment providers.

We do not receive or store your full payment card details.

Where you choose alternative payment methods, such as Klarna, relevant personal information may be shared with the payment provider to enable them to assess eligibility, provide payment options, process payments and manage payment services.

Klarna processes personal information in accordance with its own privacy policy.

Ometria

We use Ometria to help us manage customer relationships and marketing communications.

Ometria may process information such as:

• contact details;

• purchase history;

• preferences;

• interactions with our communications;

• website and engagement information.

We use this information to help us understand customer preferences, provide more relevant communications and improve our customer experience.

Attentive

We use Attentive to support SMS marketing communications where you have chosen to receive them.

Attentive may process information such as:

• your telephone number;

• marketing preferences;

• interactions with SMS communications.

We use this service only to manage communications that you have requested or where another lawful basis permits us to do so.

Yotpo

We use Yotpo to support customer reviews and related customer engagement features.

If you submit a review or participate in features provided through Yotpo, information you provide may be processed by Yotpo on our behalf, including information relating to your review, rating, loyalty, and customer experience.

Delivery and fulfilment partners

We may share information such as your name, delivery address and contact details with delivery and fulfilment partners where necessary to send you your orders.

Professional advisers and legal authorities

We may share information where necessary with:

• professional advisers, such as lawyers, accountants or insurers;

• regulators, law enforcement agencies or government authorities where required by law;

• third parties involved in protecting our legal rights, preventing fraud or enforcing our terms.

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International transfers

Because we operate worldwide, some of our service providers may process personal information outside the United Kingdom or European Economic Area ("EEA").

Where personal information is transferred internationally, we take appropriate steps to ensure that your information continues to receive protection consistent with applicable data protection laws.

Depending on the circumstances, this may include relying on:

• adequacy decisions recognised by applicable authorities;

• approved contractual protections, such as Standard Contractual Clauses;

• other lawful transfer mechanisms available under applicable data protection laws.

Our aim is to ensure that your information remains protected regardless of where it is processed.

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CCTV Monitoring

We operate CCTV surveillance systems at our retail store locations for the purposes of protecting our customers, employees and property, preventing and detecting crime, maintaining security, and supporting the safety of those who visit our stores.

CCTV footage may capture images of individuals who enter or move within our stores. The lawful basis we rely on for processing CCTV footage is our legitimate interest in maintaining a safe and secure retail environment and protecting our business, employees and customers.

CCTV footage is securely stored and can only be accessed by authorised personnel or trusted service providers where necessary for security, investigation or legal purposes. We retain CCTV footage only for as long as necessary and, unless required for an ongoing investigation, legal claim or other lawful purpose, footage is generally retained for no longer than 30 days.

You have certain rights in relation to your personal information, including the right to request access to information we hold about you in certain circumstances. If you have any questions about our use of CCTV or wish to exercise your data protection rights, please contact us at hello@percivalclo.com.

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How long we keep your information

We retain personal information only for as long as necessary for the purposes for which it was collected, including meeting legal, accounting, reporting and regulatory requirements.

The length of time we keep information depends on the nature of the information and how we use it.

Examples include:

Order and transaction information

We may retain information relating to purchases, payments, returns and refunds for as long as necessary to:

• provide customer support;

• manage returns and warranties;

• comply with accounting and tax obligations;

• resolve disputes.

Marketing information

Where you have chosen to receive marketing communications, we retain your contact details and preferences until:

• you unsubscribe;

• you withdraw your consent;

• you ask for your profile information to be anonymised; 

• we determine that the information is no longer needed.

Website and analytics information

Information collected through cookies and similar technologies is retained according to the relevant cookie settings and retention periods.

You can find further information in our Cookie Policy.

When information is no longer required, we securely delete or anonymise it.

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Keeping your information secure

We take appropriate technical and organisational measures to protect your personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• disclosure.

These measures include appropriate access controls, secure systems and working with reputable service providers that maintain appropriate security standards.

However, no method of transmission or storage of information can be guaranteed to be completely secure. If you believe your information has been compromised, please contact us immediately.

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Your responsibility

If you create an account with us, you are responsible for keeping your account details and login information secure.

Please do not share your password with anyone else. If you believe someone has accessed your account without permission, please contact us.

If you would like your account with us deleted, please contact us hellp@percivalclo.com

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Your data protection rights

Depending on where you live and the applicable data protection laws, you may have certain rights in relation to your personal information.

These rights may include:

The right to access your information

You have the right to ask us for a copy of the personal information we hold about you and information about how we use it.

The right to correct your information

You have the right to ask us to correct information that is inaccurate or incomplete.

The right to request deletion

You may ask us to delete your personal information where there is no valid reason for us to continue processing it.

Please note that we may need to retain certain information where we have a legal obligation to do so, or where we need it to establish, exercise or defend legal claims.

The right to restrict processing

You may ask us to restrict how we use your information in certain circumstances, for example where you believe information we hold is inaccurate or our processing is unlawful.

The right to object

You may object to certain types of processing, including processing based on our legitimate interests and certain forms of direct marketing.

If you object to receiving marketing communications, we will stop sending them as soon as reasonably possible.

The right to withdraw consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

The right to data portability

In certain circumstances, you may request that personal information you have provided to us is transferred to another organisation in a structured, commonly used and machine-readable format.

Rights relating to automated decision-making

We do not currently use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.

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How to exercise your rights

If you would like to exercise any of your rights, please contact us at:

Email: hello@percivalclo.com

To help us respond efficiently, please provide:

• your name;

• the email address associated with your account or purchases;

• details of your request.

We may need to verify your identity before completing your request to protect your personal information.

We aim to respond to all valid requests within the timeframes required by applicable data protection laws.

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Children's privacy

Our website and products are intended for adults.

We do not knowingly collect personal information from children without appropriate consent from a parent or guardian.

If you believe that we may have collected information from a child, please contact us and we will take appropriate steps to investigate and remove the information where necessary.

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Third-party websites

Our website may contain links to websites operated by third parties, including payment providers, social media platforms and other services.

If you follow a link to another website, please review that organisation's privacy policy before providing any personal information.

We are not responsible for the privacy practices, content or security of third-party websites.

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Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business practices;

• the services we use;

• legal or regulatory requirements;

• how we process personal information.

When we make significant changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you through our website or other communication channels.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

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Contact us

If you have any questions about this Privacy Policy, your personal information or how we use your data, please contact us:

Greyson Whitley Ltd
Trading as Percival Menswear

Email: hello@percivalclo.com

Registered office:
7 Rothbury Rd
Hackney Wick
London
E9 5ET