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New Arrivals - Percival x ILARIA
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FAQ Crowdfunding

What Is Crowdfunding?

Crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online platform, and get shares in the company in return.

Who Can Invest?

Everyone! Over 18+, not from Russia, US, Canada or Japan.

How Much Can I Invest?

From as little as £1. In fact if all our customers invested £10 we’d hit our target straight away! Of course you can also invest more. It’s really up to you, what you can afford and what you feel comfortable with.

How Do I Sign Up?

We’ll be launching a campaign on Crowdcube very soon. For now all you need to do is visit our early access page to sign up for priority access! Here's how it works:

  • Click the link to our landing page.
  • Fill out your details.
  • You'll be invited to our private launch as soon as the campaign goes live!

Who Are Crowdcube?

Crowdcube is a platform which enables businesses to attract investment from professionals and venture capital firms, as well as from everyday investors. They have facilitated crowdfunding raises for Finisterre, Monzo, Revolut, BrewDog, Honest, Citymapper, and more.

How Will The Money Be Used?

Acquire customers

We will support growth areas we already know how to do. Our US D2C sales were 28%of the total business in 2023, and after we launch in Nordstrom and Saks NYC in March, we will bolster our customer acquisition in the territory with targeted digital marketing.


Localised experiences 

As we grow, we will make our site experience native to all territories, offering different languages and localised checkouts 


Do I Make A Return On My Investment?

We want you to invest aware and understand when you may expect to realise a financial return on your shares. In the short term, we expect to reinvest retained profit to help us grow. For the longer term, there are multiple ways in which you could make a return either if we are floated on the stock market, we start buying back equity from investors or there may be future liquidity events. All options are currently open but, whatever happens, you’ll get to be part of our future. As with all investments, there is a risk that you will lose all your investment. Please invest aware.

Perci Rewards

We offer tiered shareholder rewards alongside the shares they receive for their investment. The benefits are based on the amount each shareholder invests.

What Happens After I Invest?

If you do invest, Crowdcube will take care of all the admin as the legal shareholder on your behalf – with any financial benefit all flowing back to you, find out more here https://help.crowdcube.com/hc/en-us/articles/206517044 . Throughout the campaign, we'll be sharing more information with you every step of the way, making sure you are comfortable and confident with your decision.

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