Back in the Pit Lane: The new Ford x Percival collection is here
Start your engines folks, we’ve reunited with Ford for our second collaboration. No, they didn't let us drive any of the cars, but they did let us make some very, very nice clothes.
This time around, we’re paying tribute to one of the most legendary moments in motorsport history. The limited-edition Ford x Percival collection has officially landed, arriving just in time to celebrate the 60th anniversary of Ford’s historic triumph at the 1966 24 Hours of Le Mans. It’s a lineup designed to honour the car that changed racing forever.
A quick history lesson
(for the petrolheads and the pretenders)
If you aren't familiar with your motorsport trivia, here is the quick, pint-sized version:
Back in 1966, Ferrari was dominating the track like an absolute menace. Ford decided enough was enough, built the GT40, and ended Ferrari's reign with an unforgettable 1-2-3 podium sweep. Driven by Bruce McLaren and Chris Amon, the No. 2 Ford GT40 crossed the finish line alongside two fellow GT40s in an iconic three-car formation. It was cinematic, it was historic, and naturally, we decided it was the perfect excuse to make some custom gear.
Building on the success of our first release, we’ve designed a new range inspired by the craftsmanship, engineering, and visual language of the GT40. By blending classic workwear with vintage motorsport references, the collection captures the spirit of the golden era of racing through elevated everyday pieces. We haven't just slapped a logo on a basic tee, either; we've brought the premium fabrics, contemporary fits, and custom textures you’ve come to expect from us.
The lineup: What's in the drop?
Every piece in this vintage-inspired menswear collection is designed with premium textures, structured fits, and subtle retro details. It's high-quality layering, smart daily wear, and absolutely no actual racing experience required.
- The Embroidered Canvas Jacket: Complete with custom embroidery and motorsport-inspired badges. It’s got structure, it’s got heritage, and it looks brilliant even if your version of "high-speed racing" is just trying to parallel park in Soho without kerbing your wheels.
- The Gardner Knitted Zip Cardigan: A classic Percival knitwear staple, given a vintage pit-crew upgrade. It's the perfect layer for looking like you know how to change a tyre, even if you actually just call the RAC.
- The Miles Mechanic Shirt: Heavy-duty style, remarkably light-duty effort required. Best worn open over a classic white tee.
- The Graphic Tees: Featuring custom artwork inspired by the GT40 chassis and that legendary 1966 Le Mans victory. Ideal for looking like you know what a carburettor does.
- The Accessories: We’ve sorted the details with limited-run racing caps, heavy-duty canvas tote bags, and retro socks to round out the look.
First to the finish line: Get yours
Produced in strictly limited quantities, the Ford x Percival collaboration is designed for collectors, racing enthusiasts, and anyone who appreciates timeless design. Just like the car that inspired it, once these pieces cross the finish line and sell out, they're gone for good.
The full collection is available right now, exclusively online and across our three London stores.
Best shift into gear before the checkered flag drops.
