Guinness x Percival: Round 2
The second pour has landed. Good things come to those who wait, but even better things come to those who turn up to the pub properly attired.
Following the success of Season 1, we’ve teamed back up with the legendary stout purveyors over at Guinness for a second round. Season 2 takes everything you love about pub culture, classic sporting nostalgia, and everyday dressing, filtering it through our signature contemporary lens.
To prove these pieces belong in their natural habitat, we took the campaign down to The George on Great Portland Street. A few creamy pints, good craic, time spent with mates, and some very sharp kit. Proper real-life dressing.


Shop the look





















Fresh on tap
When the occasion calls for an outfit that actually rises to it, you don't need a three-piece suit - you just need better pub gear.
These are the key pieces making their way straight to the top of our rotation:
- Patchwork Embroidered Navy Jacket: Complete with a cord collar and customised pin badges. It’s heavy-duty enough for a breezy beer garden and looks like a piece you inherited from a cooler uncle.
- Editor Rugby Polo in Forest Stripe: Heavyweight, classic, and cut with just the right amount of slouch. Pure Sunday afternoon, six-nations-in-the-pub territory.
- Jacquard Merino Wool Jumper in Forest Green: Crafted from soft merino wool and woven with bold Guinness jacquard detailing. Premium warmth without sacrificing personality.
- The Bar Apron in Forest Green: Featuring contrast tan straps, a front patch pocket for your pub essentials, and custom collection branding. Whether you're pouring a pint or flipping burgers, this is hosting gold.
- Embroidered Short Peak Caps & Accessories: Packed with the finer details - think snazzy silk tie, silk neckerchief, graphic Guinness socks, custom pin badges, and low-profile short peak caps in beige and forest green. The ultimate low-key finishing touches for a subtle flex at the bar.
Poured to last
We’ve brewed this collection in strictly limited numbers. It’s all about effortless kit with actual personality - timeless pieces built to outlast seasonal hype, survive endless rounds with mates, and feel like they’ve always belonged in your wardrobe.
The full collection is available right now, exclusively online and across our London stores.
Don't be the one left standing empty-handed at the bar.

Shop the exclusive Guinness x Percival collection:

























































































































