Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. This marketing communication has been approved as a Financial Promotion by Crowdcube Capital Ltd (FCA no. 650205) on 09/02/2024
Driven by the community: Now Own the Brand
Become a Shareholder of Percival
**Funding is now closed after reaching 225% above our target. Welcome to all our new shareholders.**
Percival is a DtC menswear challenger brand, that has always put our customers and our community first. It’s only right that as we move to take Percival global, we take the community with us… as owners.
WHY US?
We feel that the world of menswear is dominated by fast fashion and dry brands. All opaque, too exclusive and unaffordable products.
Focusing on inclusivity, not exclusivity, Percival takes a different approach by using a high-margin, flexible DTC business model tailored to the modern man. A transparent community driven challenger brand with a vision to use football, comedy and responsible manufacturing as its inclusive values, releasing limited edition collections throughout the year.
WHY NOW?
We offer a versatile product line, spanning clothing and accessories that targets a global demographic, securing a foothold in the market has resulted in support from celebrities such as Justin Bieber, The Rock, David Beckham, Tom Holland, Ryan Reynolds, Michael B Jordan and Matthew McConaughey (plus many more) wearing our products organically.
A lot of our early progress was bootstrapped. We’ve raised a total £3.15m from VGC Partners + angel investors over 2 rounds in 2018 & 2021.
Our Plans
In 2024, the revenue in the Men’s Apparel market worldwide amounts to a staggering US$573.50bn.
This market is projected to experience an annual growth rate of 2.83% (CAGR 2024-2027).
We want to grow the brand in the UK and internationally by 2027 and start to dominate global menswear market share.
Acquire Customers
We will support growth areas we already know how to do. Our US D2C sales were 28%of the total business in 2023, and after we launch in Nordstrom and Saks NYC in March, we will bolster our customer acquisition in the territory with targeted digital marketing.
Localised Experiences
As we grow, we will make our site experience native to all territories, offering different languages and localised checkouts
WHAT’S IN IT FOR YOU?
→ From £10-£99 – 15% off a one-time purchase (to be used within 6 months). Quarterly brand updates from Percival founder and designer Chris Gove. 50 loyalty points.
→ From £100-£499 – 20% off a one-time purchase (to be used within 6 months). A free beer or coffee in our flagship store. Quarterly brand updates. 100 loyalty points.
→ From £500-£999 – 20% off, valid for one year. A gift on your birthday. A complimentary personal shopping appointment. Early access to the Percival sale. Free beer and coffee in our flagship store. 250 loyalty points.
→ From £1,000-£4,999 – 15% off for life. A gift on your birthday. Complimentary personal shopping appointments. A private shopping event for you and your mates at the Percival Arms. 500 loyalty points.
→ From £5,000-£9,999 – 20% off for life. Early access to all Percival sales and promotions for life. Free returns. A gift on your birthday. Complimentary personal shopping appointments. A private shopping event for you and your mates at the Percival Arms. 750 loyalty points.
→ From £10,000-£19,999 – 25% off for life. Early access to all Percival sales and promotions for life. Guaranteed access to all events (including 5-a-side tournaments and in-store comedy nights). Free returns. Free alterations. First dibs on all new product. A personalised Sherlock jacket. 1000 loyalty points.
→ From £20,000 – All of the above perks, plus 30% off on your birthday. Membership of special advisory group with free product and custom pieces. A plus-one invite to a Percival dinner with founder and designer Chris Gove. A direct line to Percival management and investors. 2000 loyalty points.
HOW IT WORKS?
→ 1. Sign up for priority access
Register with our partners, Crowdcube, for early access with no obligation.
→ 2. Get notified
Look out for an email from us when we launch in February.
→ 3. Invest
Choose how much to invest.
→ 4. Welcome to the Percival community
Congratulations! You’re officially a shareholder.
FAQS
We’ve partnered with Crowdcube because they share our conviction that the best way for a business to grow is to empower its community to invest in a cause they believe in.
