Percival: For The Record

HIGH SUMMER NEW ARRIVALS

 

 

We caught up with some Friends of Percival (FoP) and rapidly rising stars of the London and UK music scene at Walthamstow Trade Hall. Malady, Jelani Blackman, and Everyone You Know are all set to burst into the public consciousness in coming years, so we thought we’d get them showcasing some Perci High Summer styles before they conquer the world.

 
 

 

Jelani Blackman is a favourite of Maya Jama, Annie Mac, and DJ Target. He’s also a favourite of us – Percival. And we’re a favourite of him. How nice is that? Here’s Jelani on Jelani.

“Kanye West and noughties grime were my biggest musical influences. In terms of playing live – I’m from London, and my favourite venue where I grew up is Notting Hill Arts Club, but where I live now I love The Sebright Arms. I’ve just come back from playing Glastonbury for the first time which was incredible! Next up is Wireless. We’ve got some big tunes coming up that I’m excited about, and plenty more shows for the end of the year.”

And that’s Jelani.

 

You know Everyone You Know, even if you don’t think you know Everyone You Know. FIFA 20 was less about football, more about their true banger, She Don’t Dance. If you know, you know. And you do know. Everyone knows.

This year has been great for us so far. We came into it straight off the back of a sold out headline tour, so momentum was high from the get-go. The festivals have been amazing too. Having missed out on a proper run previously – due to covid and whatnot – we’re really making the most of each show and enjoying every little bit of it. Up next we have Nass, TRSNMT, Boardmasters, and Reading & Leeds.

“We’re also currently about 40-50% through our debut album. That’s definitely the main priority for us currently.”

Like Percival, EYK are born and bred in London. We wondered if that’s influenced them as much as it influenced us. Turns out no, it hasn’t. “To be honest we wouldn’t say it has affected our music too much, we take a lot more inspiration from our friends and family as well as experiences and things we’ve gone through, rather than the area we live in.”

EYK are regular Percival wearers. We love that about them. One of their best traits. What’s their favourite piece this season, though?

“Yeah we’re massive fans of the brand. Our personal favourites are all the knitted shirts – we love the style of them and how they fit. It’s also so great to see a brand that has its own identity where you can tell it’s Percival without even seeing a logo.”

And now we’re blushing.

Harvey wears:

Textured Breton in Cream with Yellow – coming soon
Utility Trousers in Khaki

Rhys Wears:

Medina Away Knit in Cream
Stripe Jacquard Trackpants in Navy

 

SHOP THE MEDINA

 

Malady have got the London music scene by the short hairs. To our untrained ears, they sound like the transient result of LCD Soundsystem and Johnny Marr necking on at a frantic UK Garage party in the year 2000. We’re well into that. They tell us that the biggest influences on their sound have been King Krule, Burial and Mount Kimbie. If any of those artists tickle your pickle, Malady are for you.

If you’re wondering where the best place to catch Malady live is, you’re in luck – we asked them.

“Collectively, our favourite spot for gigs in London is The Windmill. We played there a lot when we were first getting started and it was such a welcoming environment. We’ve also got our first proper camping festival as a band coming up this year – Standon Calling in Hertfordshire – which is very exciting.

“Then we’re heading to the studio to record our first EP. We’re currently in the process of writing our second EP, and rehearsing for the autumn gig season. It’s a lot of work behind the scenes at the moment, but we’ll be off to the races soon.”

Yes they will. Don’t sleep on Malady.

Now that we’ve introduced you to some great artists, wearing some great clothes, it’s only right that you listen their music while you browse our Summer collection.

Go on, we know you want to.

 

 

SHOP HIGH SUMMER NEW ARRIVALS