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Earth Day | Percival x That Gorilla Brand

Percival and That Gorilla Brand have joined forces on a limited-edition, 7-piece collection celebrating Earth Day — and the idea that every day should be Earth Day. The collection features hats, tote bags, and an embroidered Cuban shirt, all crafted with care and finished in London using bold prints and rich embroidery that represent energy, community and resilience.

Every piece does more than just look good — 100% of proceeds support That Gorilla Brand’s conservation and community projects in Uganda. From clean water initiatives to the building of Nyagakenke Primary School, all delivered in collaboration with The Gorilla Organisation. Wear something that makes a difference.

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Long Sleeve T Shirt
Percival x That Gorilla Brand Yellow

£65.00

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T Shirt
Percival x That Gorilla Brand White

£55.00

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Short Sleeve Linen Shirt
Percival x That Gorilla Brand Cream

£129.00

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Regular Cap
Percival x That Gorilla Brand Black

£45.00

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Regular Cap
Percival x That Gorilla Brand Ecru

£45.00

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Tote Bag
Percival x That Gorilla Brand Yellow

£45.00

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Tote Bag
Percival x That Gorilla Brand Ecru

£45.00

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Who are 'That Gorilla Brand' and what do they do?

That Gorilla Brand is a premium lifestyle brand rooted in conservation, purpose and impact.

Their mission is to improve the lives of the people who live near and around the mountain gorilla forest habitats. Through product sales, fundraising from adventures and community running events, and awareness-building through films, they actively support children, families and communities with better health and social opportunities.

Everything they do creates a ripple effect of lasting change. From sparking dialogue and initiating cultural shifts to building essential infrastructure. They unite fashion, action and education with impactful purpose.

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