Blue Willow Club is a state of mind. We’ve represented it in this video as an actual place populated with our mates looking like an absolute million quid but, at its core, Blue Willow Club is a state of mind.
Blue Willow, as in the plate design you’re familiar with (those blue and white intricately hand painted plates). The ultra-detailed design, lit a fire in our collective creative belly. And so we’re beyond pleased to present to you our SS23 Collection: Blue Willow Club.
We rounded up a bunch of our pals, kitted them out in custom fits from the SS23 collection, and invited them to experience The Blue Willow Club. Some club, too. The totally infectious Rayowa doing a set as the house band, culinary overlord Jordan Ezra King behind the bar, Asim Choudhry and Lewis Munro kicking about bringing the smiles, Lola Forsyth and Montell Martin propping up the bar. Bit of a fever dream, actually. A good fever dream in which everybody looks fucking great.
There’s Tapestry Cuban Linen Fairy Tale shirts made 100% linen, Yolk Cabin Weave Shirts — the latest in our run of super-popular knitted shirts, matching Willow Trackpants and Track Jackets with seam taping to make you drool, Toffee Nawa Pinstripe Vests — 100% cotton and a perfect summer layering option. It’s all there. Give the video a watch, catch Blue Willow fever, and get your summer wardrobe sorted.