Inside the new Percival pop-up at Selfridges Birmingham Bullring
London will always be home, but we’ve always believed that great British menswear shouldn’t be contained to the capital. This season, we’re packing up our signature tailoring and heading north to bring the world of Percival to the West Midlands.
We are incredibly excited to announce the opening of our exclusive new pop-up space inside the iconic Selfridges Birmingham Bullring.
For a limited time, customers can step inside our dedicated space to experience the premium fabrics, contemporary fits, and unique textures that define our collections in person.
First look: Exclusive previews & seasonal icons
We haven’t just turned up with a few coat hangers and a dream. We’ve brought a highly curated selection of our latest collections, featuring the kind of elevated everyday essentials that have become completely synonymous with Percival.
Men’s Suits Birmingham, Signature Linen Suiting
If you have a summer wedding on the horizon or just want some elevated weekend wear, our sigNature linen suiting is taking centre stage. Even better? Visitors to the pop-up will get an exclusive first look at key pieces from our latest Spring/Summer collection.
Think contemporary tailoring, lightweight layers, and premium fabrics designed to keep you cool when the British weather inevitably decides to behave like a neurotic chihuahua.
Ultra-limited drop: The Overdressed Ramblers Association
Exclusive to Our Birmingham Bullring Pop Up Store
To celebrate our arrival in Birmingham, we’ve created something truly unique for the occasion. Something highly limited. Something that speaks to the true eccentric soul of British style.
Enter The Overdressed Ramblers Association - our brand-new lifestyle concept. It's a tongue-in-cheek nod to outdoor culture and the delicate art of being slightly overdressed for absolutely every occasion. Going for a casual stroll through the countryside but decided a pleated trouser and smart knit polo is the correct dress code? Bold, but we respect it immensely.
To mark the launch, we’ve dropped two exclusive, limited-edition products available only at our Selfridges Birmingham pop-up:
- The Overdressed Ramblers Association Graphic T-Shirt
- The Matching Association Cap
Here is the catch: we have produced strictly 30 pieces of each style. That’s it. Three-zero. Once they are gone, they are proper gone. They won't be dropping online, they won't be available at our London stores, and they definitely won't be on any third-party apps. It’s a unique opportunity to own a piece of Percival history before the wider story unfolds.
Where to find us in Brum
The Percival pop-up is now open on the menswear floor at Selfridges Birmingham Bullring.
One of Birmingham's Best Men's Clothing Stores
Whether you’re hunting for a sharp summer outfit, looking to upgrade your everyday uniform, or just fancy securing one of those 30 limited-edition graphic tees before someone else does - drop by and say hello. The gear is looking immaculate, the tailoring is sharp, and the team is ready to help you find the perfect fit.
Check out all our stockists to find your closest spot.
We'll see you on the shop floor.
