The Black Friday Sale

Percival does not do mass production. We make limited runs with carefully chosen craftspeople and manufacturers we have known and trusted for years. Think organic cotton from Portugal, specialist wool, proper knitwear and fabrics selected because they look good now and should still look good several winters from now. When something sells out, it has a habit of staying that way.

Our Black Friday menswear sale is the rare moment selected pieces from some of our most-loved collections join the sale, including styles from Autumn/Winter 2026. Expect men’s Black Friday clothing spanning coats, jackets, knitwear, shirts, trousers and tailoring. Less fighting over a television in a supermarket aisle. More fighting over the last jacket in your size. 

And you would be in fairly well-dressed company. David Beckham, Jacob Elordi, Chris Evans and Tom Holland have all worn Percival over the years. Not a bad group to find yourself accidentally twinning with.

Mark your calendars, set your alarms, and maybe tell your boss you are working from home. Black Friday Sale starts on 16th November 2026 and runs until 30th November, Cyber Monday. It is our biggest sale of the year and things get a little wild in the best possible way.

We are a small team based in East London, powered by caffeine and a serious obsession with fabric. Every jacket, shirt and overshirt is made with care and honest craftsmanship. When our black friday menswear goes on sale, it is not one to scroll past. If you have been eyeing that jacket, that knit, that shirt you almost added to your basket last time, this is your moment. The Black Friday sale is your chance to grab the pieces you love for a lot less than usual.

This is where the good stuff hides. The Black Friday clothing deals bring out the full cast of Percival classics, the crowd pleasers, the scene stealers, the wardrobe heroes you will be wearing long after the sale banners are gone. 

Every Percival order arrives in compostable garment bags because we care about the planet almost as much as your wardrobe.