The Black Friday Sale

Percival does not do mass production. We do limited runs, made by carefully chosen craftspeople across the world who we have known and trusted for years. From organic cotton in Portugal to recycled blends in Italy and specialist wool from the UK. That is why when it sells out, it stays sold out.

This is the only Percival Sale that includes selected lines from our most loved collections. Including our most recent AW25. Think wool coats built to last and shirts that attract compliments from total strangers.

Even the stars cannot resist this stuff. David Beckham, Jacob Elordi, The Rock, Chris Evans and Tom Holland have all fallen for a bit of Percival magic. If it works for them, it will work for you.

Mark your calendars, set your alarms, and maybe tell your boss you are working from home. The Percival Black Friday Sale starts on 14th November 2025 and runs until 1st December, Cyber Monday. It is our biggest sale of the year and things get a little wild in the best possible way.

We are a small team based in East London, powered by caffeine and a serious obsession with fabric. Every jacket, shirt and overshirt is made with care and honest craftsmanship. When our black friday menswear goes on sale, it is not one to scroll past. If you have been eyeing that jacket, that knit, that shirt you almost added to your basket last time, this is your moment. The Black Friday sale is your chance to grab the pieces you love for a lot less than usual.

This is where the good stuff hides. The Black Friday clothing deals bring out the full cast of Percival classics, the crowd pleasers, the scene stealers, the wardrobe heroes you will be wearing long after the sale banners are gone. 

Every Percival order arrives in compostable garment bags because we care about the planet almost as much as your wardrobe.