Champion x Percival Collab
Be careful what you search for… Some things should never be found.
We’ve been working on something special to celebrate the new Champion and Percival collection.
We’ve turned our hand to filmmaking. We wanted to create something that served as a true reflection of the gear itself; pagan influences, strong notes of forest, shaman rituals and a little bit of Wicker Man in there.
We asked BAFTA-winning writer Steve Stamp to come up with a script and, crucially, we hired Amelia Dimoldenberg, Charlie Cooper, Hugo Chegwin, Harry Trevaldwyn, and Big Tom Davis to deliver the goods. It went exactly as you’d expect it to.
A selection of Champion’s iconic Reverse Weave sweaters, hoodies and standard Ts in a variety of wintry and autumnal tones, alongside the all-time classic grey marl.
Blending Percival’s unique take on quintessentially British design with Champion’s unparalleled heritage in American-inspired ath-leisure, the collection is made up of menswear staples reimagined with designs embroidered in London.
Following on from the runaway success of 2023's Daydreaming collection, launched with a film featuring Rick Edwards, Allan ‘Seapa’ Mustafa, Ed Gamble, and Tom Davis, the Natural Order collection of exclusive Champion product by Percival is perfect for layering or lounging, working from home or the January commute. It’s live on the Percival website now in limited numbers.
