Brighton & Hove Albion 2025/26 Home Kit

Percival continues its creative partnership with Brighton & Hove Albion for the launch of the 2025/26 home kit, styling both men’s and women’s squad players—including Lewis Dunk, Fran Kirby, and Danny Welbeck—in signature Percival looks. Shot and conceptualised by our in-house creative team, the campaign blends the club’s iconic blue and white stripes with pieces from our upcoming SS25 collection—tailored classics, collegiate layers, and off-duty essentials—all styled to reflect the energy and ambition shared by both brand and club. As long-time fans and fellow challengers in our fields, we’re proud to help tell the Albion story through a new lens.