Percival x Selfridges London Store

Percival’s moving in with Selfridges. Yes, that Selfridges. The one with the luxury labels, wild window displays and Christmas decorations that put your entire street to shame. 

And somewhere in all that glorious chaos? There’s now a Percival shop inside their store.

We’ve spent weeks plotting and planning the space – wooden panelling, emerald green tiles, the full “your new favourite menswear corner” treatment. Think of it as a calm, sharp little hideout where you can:

• Try on new arrivals
• Revisit signature pieces

Come say hello, touch the fabrics, and let the clothes do the flirting. We look forward to welcoming you in-store.